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Cited
Cited

Static OS demo. Fictional business, real source map.

The operating system for how AI chooses roofers in Austin.

A public replay of the control room Cited should run for local service businesses: prompt evidence, source gaps, citable records, operator tasks, and before/after measurement.

Prototype stance

This is a prototype replay, not a public ranking or consumer recommendation list.

Market

Austin

Start with one city and one vertical.

Prompts

5x5

Five buyer situations across five AI surfaces.

Record

3

Human page, AI markdown, and live schema view.

Score Replay

Track outcomes by buyer situation, not generic rankings.

The useful question is not whether a roofer ranks in a blue-link list. It is whether an AI assistant can name, justify, and source the business when a homeowner has a real roofing problem.

Cited Score Replay

Riverbend Roofing & Restoration

Austin, TX

Demo only
27of 100

Fictional Austin-area roofer used to show how Cited measures source visibility, verifies facts, and builds a citable record.

Current visibility

27

Modeled after record build

78

Modeled score is a product demo value, not a forecast or guarantee.

ChatGPT / TrustNot named

Who is a trustworthy local roofer in Austin for an insurance roof replacement?

The sample business is not named. The answer leans on review platforms, BBB-style trust checks, and general due-diligence advice.

Sources AI leaned on

Reviews, Directory profiles, Generic advice

Cited action

Publish a source-backed trust record: RCAT status, insurance-claim guidance, service area, and owner-approved proof.

Perplexity / InsuranceNot named

Can an Austin roofer waive my deductible after hail damage?

The answer cites state insurance guidance but does not connect the rule to a compliant local contractor record.

Sources AI leaned on

Official state guidance

Cited action

Add a citable deductible FAQ with TDI attribution and owner-reviewed claim-process language.

Google AI / ComplianceNot named

Do I need a permit for roof replacement in Austin, and should the roofer pull it?

The answer depends on City of Austin permit criteria. It does not identify which contractors explain permit handling clearly.

Sources AI leaned on

Municipal guidance

Cited action

Create an Austin permit-handling section with visible citations and a do-not-infer block for edge cases.

Gemini / MaterialsNot named

Best Austin roofers for metal roofing vs asphalt shingles in hail and heat.

The answer gives material tradeoffs and may reference manufacturer certification surfaces, but the sample business has no verifiable material record.

Sources AI leaned on

Manufacturer directories, Review sites

Cited action

Verify materials, certifications, warranty language, and installation scope before claiming category expertise.

Claude / EmergencyNot named

My roof is leaking after hail near Austin; who can tarp or inspect today?

The answer prioritizes current availability and local proof. The sample business is invisible because no fresh emergency-service record exists.

Sources AI leaned on

Maps, Recent reviews, Service pages

Cited action

Add owner-confirmed emergency coverage, hours, tarping scope, and freshness timestamp.

Citable Record Builder

Every useful answer starts as a sourced fact.

The prototype blocks risky claims until the source is known, timestamped, and reviewed. Then it can produce a human page, AI markdown, and JSON-LD that all say the same thing.

Human page

Owner-readable record with source labels.

AI markdown

Dense assistant-ready packet with do-not-infer notes.

Live schema

Structured data matching visible content.

Business identity

needs-review

Name, service area, website, phone, and category need canonical source reconciliation before publication.

Do not publish an owner-facing citable record until identity fields reconcile across at least two source classes.

Texas license language

source-backed

Texas does not use TDLR as the normal statewide roofing-contractor license rail; RCAT is a voluntary trade license signal.

Deductible guardrail

source-backed

AI answers about Texas roof claims should flag that contractors cannot waive or help avoid the insurance deductible.

Austin permit context

source-backed

Roof repairs and replacements can be permit-sensitive depending on decking area, replacement percentage, and WUI location.

AI feature hygiene

source-backed

Citable pages should keep important content visible in text, crawlable, internally linked, and schema-consistent with visible copy.

Operator Cockpit

This is the dashboard the business should believe in.

The customer-facing demo should reveal the machine behind the score: prompts, reviews, blocked facts, citable records, publishing status, and reporting tasks.

measure

Run the locked Austin prompt set

Five buyer situations across ChatGPT, Claude, Perplexity, Gemini, and Google AI surfaces.

active / Cited

verify

Resolve license and insurance language

Use RCAT/TDI source rails and block unsupported warranty, financing, and claim-handling claims.

ready / Reviewer

build

Generate the citable record

Human page, AI markdown, JSON-LD, source manifest, and do-not-infer constraints.

queued / Cited

publish

Publish owner-approved preview

No public provider page until the operator has approval or the data stays fictional/sanitized.

blocked / Owner

report

Send the before/after readout

Score delta, prompt evidence, competitor set, and next source fixes.

queued / Cited

Build Plan

Prototype the loop before automating the whole market.

This should get impressive fast, but the order matters. Show the OS with static evidence first, then let one opt-in roofer make the workflow real.

01

Static OS demo

3-5 days

Public replay with fictional Austin roofer, prompt evidence, citable-record builder, and operator queue.

02

Internal cockpit

1 week

Admin registry, prompt-run capture, source drawer, score math, task queue, and report shell.

03

Opt-in Austin pilot

2 weeks

One real roofer, owner-approved source record, weekly measurement, private report.

04

Operating proof

30 days

Before/after prompt evidence, anonymized public proof asset, paid-pilot readiness decision.

Guardrails

Make it useful without making it reckless.

Roofing touches insurance claims, safety, permits, warranties, and emergency decisions. The prototype should prove judgment as clearly as it proves software.

No public ranking of non-opt-in Austin roofers.

No copied review text; aggregate and summarize only with provenance.

No guarantee that AI will recommend or rank a provider.

No unsupported license, insurance, warranty, financing, or emergency-availability claims.

No schema claim that is not also visible in the rendered page.

Next useful move

Use this route as the public prototype, then build the private cockpit against the same data model.